PICKING FRUITS
05/2024


EXPERIMENTAL VIDEO

1. Social expectations influence our behavior

2. Human influenced by cultural and social norms inherited from before generations

3. Third, we always want self-recognition and self-value


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VIDEO CONCEPT

The first part is choose the platform to buy, which is similar to choose a media platform. It represent different levels of platforms and authority. 

The second part is the behavior of picking fruits, which is similar to the choice when faced with information. 

The third part, our trust and doubt of supermarkets, is similar to the media platforms. There are two extremes. The company has simplified the process of filtering information, making us domesticated and fully accept the opinions of monopoly companies.


ANALYZING THE ACTION OF PICKING FRUIT
1. Social expectations influence our behavior. In the post-truth era, when we face a large amount of online information, we cannot analyze which information is true and which is false. We have no reliable standards and will choose the behaviors and expectations of the majority of people, such as self-discipline.

2. Human beings, influenced by cultural and social norms inherited from previous generations, continue irrational behaviors and rituals.

3. Third, we always want self-recognition and self-worth. When we see the truth or falsehood of various information and news, we tend to think based on our own culture, knowledge level, and opinions. Make a biased position judgment. Similarly, in the process of buying fruit, we will make some fruit-picking behaviors based on our own knowledge and experience.
Danamoon Portfolio @2024